Innovative Digital

The real problem

You're not losing
to competitors.
You're losing to a system gap.

You've spent thousands on creatives that worked for a month and then died. You've had ad accounts that looked profitable until you ran the P&L. You've hired agencies that sent you a surface-level report while your margins quietly eroded.

The brands breaking through to eight figures aren't spending more. They're operating a proven system with a leading edge, built on years of pattern recognition across hundreds of brands, not guesswork or generic best practices. Lower cost to acquire. Higher value per customer. Creative that gets ahead of fatigue. And a team that treats your P&L like it's their own.

That's what Innovative Digital is built to deliver.

Our Innovation Engine is built to take that weight off your plate permanently. Experts who eliminate the guesswork — so you can focus on what only you can do to build your business.

And here's the advantage most brands never get access to: we're not siloed inside your business. We look under the hood of hundreds of brands across verticals, ad accounts, and markets — which means the insights we bring to your brand aren't just informed by your own feedback loop. They're informed by what's working, what's shifting, and what's coming across the entire DTC landscape. That perspective is what separates expert partners from expensive order-takers.

The creative fatigue trapYou find a winner. It runs for 60 days. Then it dies and you're back at zero. Without a system that continuously generates and tests new creative, you're always one bad month from losing everything you built.

The ROAS lieYour media buyer shows you a 2x ROAS. But after COGS, fulfillment, and returns — you made nothing. Because ROAS doesn't account for what actually matters: your bottom line.

The leaky funnelYou're spending to acquire customers and then doing nothing to keep them. Every new customer you don't retain is a cost you pay twice. Lifecycle strategy isn't optional at scale — it's the multiplier that separates brands that grow from brands that grind.

The everything-runs-through-you problemEvery strategy decision, every creative call, every performance question — it all comes back to you. Growth that depends on you being in the room isn't a business. It's a job. The Engine is built to take that weight off your plate permanently.

The Strategist Behind It

I didn't start in ads.
I started in the fundamentals.

I'm Yasmin Fernandes, founder of Innovative Digital and the growth operator behind The Innovative Engine.

I started in organic Instagram in 2018, where I learned everything about engagement, community, brand voice, and what actually moves people. But I was always drawn toward sales. So I moved into email marketing, building out owned and earned media from the ground up. And then I hit a ceiling. I was tired of waiting for traffic, waiting for engagement, hoping the algorithm would cooperate. I wanted to control the faucet.

That's when I fell in love with Meta advertising and realized it was the channel that fueled everything else. Without top-of-funnel acquisition, nothing else could compound. From there I moved into paid search, and from day one my focus was always holistic: understanding how every channel works together, not in isolation.

I went on to build growth systems at some of the best agencies in DTC, including Common Thread Collective, where I managed brands scaling to $1.7M in ad spend in a single day, led growth teams of six people, and developed the forecasting and LTV:CAC frameworks that became the foundation of how I think about profitable growth today.

What I kept seeing brands get wrong: they believed there was some hacky account setup that would unlock profitability. There wasn't. What actually works is going back to first principles: creating awareness, generating desire, indoctrinating people into why this product changes their life, and systematizing the creative innovation that makes all of it compound over time. That's where Innovative Digital was born.

I've spent the past seven years working in direct response and ecommerce, managing over $300M in ad spend across brands from early-stage startups to those spending $2M+ per day on Meta.

Yasmin Fernandes

Founder · Growth Operator · Innovative Digital

Trusted by

Top 1% DTC eCommerce operators and founders across 15 verticals

Growth Mentor at Daily Mentor · Common Thread Collective Alumni

"It's rare to find someone who can balance creative thinking with analytical rigor, but Yasmin does it effortlessly."

— 8-figure DTC founder

Let's Talk

Our Proprietary System

Introducing
The Innovative Engine.

After working with 300+ DTC brands across 15 verticals and managing over $300M in ad spend collectively, we've built a repeatable system for profitable growth. Not a collection of tactics. A fully integrated engine with five interlocking components, each one feeding the next.

The Innovative Engine is powered by four 14-day innovation cycles for creative. Every two weeks, we produce the creative insights that refine your strategy, expand your angles, and allow Meta's algorithm to find even more customers we can convert at faster rates.

Clients don't just see results. They feel the system.

Proprietary System | The Innovative Engine™

Yasmin Fernandes · Founder, Innovative Digital

Yasmin breaks down exactly how The Innovative Engine works: the five components, the 14-day cycle, and why the brands that run a system always outgrow the ones that don't.

Read the breakdown ↓

How the engine runs

Five components.
One compounding system.

Each component of The Innovative Engine is designed to feed the next. Strategy informs account structure. Account structure shapes creative briefs. Creative performance refines lifecycle targeting. Everything compounding on a 14-day cycle.

Growth Architecture

Weeks 1–2 of every partnership

Before a single ad goes live, we build the financial foundation. Cohort analysis. LTV:CAC ratios. Margin modeling. Monthly profit targets. Most agencies skip this entirely. We start here. A campaign without a financial model isn't a strategy, it's a guess.

Cohort forecastingReturning customer revenue modeled from historical cohort data

P&L modelingContribution margin, aMER, CAC payback targets set before spend begins

Monthly targetsRevenue, spend, and new customer acquisition benchmarks your whole team can see

Live profit dashboardTracks actual vs target in real time — always visible, never a surprise

Account Engineering

Ongoing — restructured in week one

Talking to a first-time visitor the same way you talk to a loyal customer is how you waste budget. We build separate strategies for every stage of audience warmth , with cold prospecting at 60–70% of spend, remarketing at 15–20%, and retention at 10–15%. Budgets allocated by intent, not blindly trusting the algorithm.

Cold prospectingPain-aware to solution-aware messaging for net-new audiences

RemarketingProduct-aware creative for audiences who've already shown intent

RetentionMost-aware messaging for your best customers — maximizing LTV

Meta + GoogleUnified strategy across both channels, not siloed buying

Creative Innovation

UGC sourcing, scripting, editing — 40 assets delivered bi-weekly

Creative is the single biggest lever in paid social. Not your budget. Not your bid strategy. We manage the entire creative pipeline — from sourcing UGC creators and writing performance-driven scripts, to professional video editing and delivery. Every two weeks, 20 new ad-ready assets land in your account, scripted from live performance data, matched to specific awareness levels, and edited for every format and placement. Hook rate, hold rate, and outbound CTR are the judges. No guessing. No chasing. A constant supply of creative the system produces, not scrambles to find.

UGC creator sourcingWe find, brief, and manage creators aligned with your brand and ICP — grow organic alongside paid traffic so you're not overreliant on ads

Performance-driven scriptsEvery brief is written from live ad account data — not guesswork

Professional video editingHooks, cuts, captions, formats — fully edited and ad-ready

14-day cycleNew creators, new angles, new hooks — every two weeks without fail

Lifecycle Optimization

Retention audience strategy — ongoing as paid acquisition scales

Acquiring customers is expensive. Maximizing what you earn from them is where the real profit lives. As the engine brings in new cold audiences, we map exactly what happens next: which retention audiences to build, what sequences to trigger, how often to reach them and with what message. Your ESP maximizes that strategy, squeezing more revenue out of every customer you've already paid to acquire. The brand that gets the most out of its LTV:CAC can afford to pay the most for customers. And the brand that can afford to pay the most wins the market. Lifecycle isn't an email question. It's a competitive advantage.

Profit Maximization

The operating rhythm that keeps the engine honest

Most agencies send a report. We run a rhythm. Every two weeks we run a creative deep-dive — what's performing, what's fatiguing, what angles we're building into the next cycle. Every month, a full business review reconciles actual performance against forecast and sets the next 30-day strategic direction. Every quarter, a deeper session maps cohort trends, new product funnels, and the lifecycle calendar for the period ahead. And when something shifts in the account — an opportunity or a problem — we don't wait for the next scheduled call. We respond. The live profit dashboard tracks aMER, CAC, and contribution margin in real time so nothing is ever a surprise.

Live profit dashboardaMER, CAC, contribution margin — visible, always current, never a surprise

Bi-weekly creative reviewWhat's running, what's coming, what the data is telling us to do next

Monthly business reviewActual vs forecast, lifecycle update, 30-day roadmap

Quarterly strategy sessionCohort analysis, forward planning, new funnel and offer opportunities

Path 1 — Done For You

Growth Partnership

We run your ads
and your growth strategy.

Full-service paid media and growth strategy. We take over your Meta and Google accounts, build the system, and operate it end-to-end — so you can focus on building your business.

→Meta + Google media buying, fully managed

→Full growth strategy — forecasting, P&L modeling, profit targets

→Lifecycle targeting roadmap — audiences, sequences, retention

→Live profit dashboard + bi-weekly reviews + monthly deep-dives

→Creative strategy, ad angles, and performance briefs

Best for

Brands ready to hand off their paid media and growth strategy to a team that operates the full system — so they can focus on building the business, not managing the ads.

Supercharge with UGC Creative

Growth Partnership +
creative on autopilot.

Everything in the Growth Partnership, with a dedicated UGC and creative production layer built on top. We source creators, script every asset from live ad data, and deliver fully edited content on a continuous cycle.

→UGC creator sourcing and management

→Creator briefs and scripts written from live ad account data

→Performance video editing — fast cuts that stop the scroll and keep people engaged on conversion-boosting info longer

→Source testimonial footage to use for future video ads — additional creative delivery from b-roll and testimonials

→Grow organic alongside paid traffic so you're not overreliant on ads

Best for

Brands that want to test as much creative as possible, scale faster, and ensure their creative pipeline never runs dry.

Get Your Custom Growth Plan

Path 2 — Advisory

Strategic Guidance on Demand

The Innovative Engine, applied to your team.

Maximize the effectiveness of your existing team with insights we bring from working across multiple brands and verticals. Stay up to date on what's working, get personalized strategic support, and leverage a leading edge perspective — without taking on a full agency.

Best for

Brands building growth systems for scale — whether you're doing it for the first time and want expert guidance, or you're an established brand looking to break through revenue plateaus with leading-edge insights and a sharper strategic layer.

Apply Now

Reviewed personally.

Most brands have
a positive ROAS. Few have
a profit system that compounds.

You're not losing
to competitors.
You're losing to a system gap.

I didn't start in ads.
I started in the fundamentals.

Introducing
The Innovative Engine.

Five components.
One compounding system.

Results.

Most brands scale spend.
The ones that win
scale systems.

Most brands havea positive ROAS. Few havea profit system that compounds.

You're not losingto competitors.You're losing to a system gap.

I didn't start in ads.I started in the fundamentals.

Introducing The Innovative Engine.

Five components.One compounding system.

Results.

Most brands scale spend.The ones that winscale systems.

Most brands have
a positive ROAS. Few have
a profit system that compounds.

You're not losing
to competitors.
You're losing to a system gap.

I didn't start in ads.
I started in the fundamentals.

Introducing
The Innovative Engine.

Five components.
One compounding system.

Most brands scale spend.
The ones that win
scale systems.